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The Fundamentals of Technical Writing for Building Lasting Brands

The future of marketing is here and it’s going to eat traditional PR for breakfast.

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What You'll Learn.

 

This course will teach you the fundamentals of technical writing for building brands that last and transform society for the better.

What sets brand assets apart and why does technical analysis matter?

How do you manage the workflow for a technical writing project?

How do you leverage the results from technical writing to advance your brand?

What is Technical Writing & Why Is Technical Writing Important?

Technical writing communicates complex information in a clear and concise manner. It involves creating documents like manuals, reports, and whitepapers with detailed instructions, explanations, and analysis.

Substantive, scientific content plays a crucial role in building sustainable brands. It ensures clarity and accessibility for the target audience, solving problems with practical solutions and enabling informed choices. Technical writing establishes trust and credibility by providing accurate information, making brands authoritative sources. It also creates evergreen resources that stand the test of time.

Setting Brand Assets Apart

Learn why having some familiarity with technical analysis will allow you to conduct analysis that generates long-lasting value for your core stakeholders, setting your brand assets apart.

  • Why traditional public relations fails
  • How to build evergreen content
  • Why technical analysis has a part to play

Managing Workflow

Learn enough about quantitative modeling tools for technical analysis so that you know the questions to ask and priorities to set when managing a technical team for internal and external facing documents.

  • Define the research question and scope

  •  What data do you need (or have to collect)

  • What are convincing analyses to present

Leveraging the Results

Learn how to leverage the results of your technical analysis to build documents that help solve problems for your core stakeholders and become reference documents beyond the hype of the news cycle.

  • How do you synthesize and visualize the results

  • How do you structure a technical whitepaper

  • How do you drive maximum visibility over it

Who Is This  Course for & What You Can Do With Technical Writing

This course is designed for professionals and teams in enterprise learning who want to enhance their technical writing skills for building lasting brands. It caters specifically to individuals in marketing departments responsible for brand communication and documentation.

By completing this comprehensive online course, you will gain the ability to:

Craft clear and concise documents

Conduct effective technical analysis

Manage technical writing projects

Drive brand growth and visibility

This course is beneficial for marketing teams, content creators, communication professionals, project managers, entrepreneurs, and small business owners interested in technical writing.

Will I Get Support? 

We are committed to providing you with exceptional support throughout your journey.

When you enroll in the course, you can expect:

 

Dedicated Instructor Guidance:

He will provide you with expert insights, answer your questions, and offer personalized feedback to help you master the fundamentals of technical writing.

 

Practical Assignments and Projects: 

The course is designed to provide you with ample opportunities to apply technical writing principles to solve practical problems and create impactful documents.

 

Comprehensive Resources: 

Access a wealth of resources, including downloadable templates, style guides, and reference materials, to assist you in your technical writing journey. 

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A How-To Guide: Brand Backbone

Ready to build a resilient and impactful brand? Download A How-To Guide: Brand Backbone, and discover the essential steps for creating a strong brand that stands the test of time.

What You’ll Learn:

How to define your brand’s mission, vision, and values

Strategies for building trust and brand loyalty

Insights on leveraging data to enhance brand performance

This guide is FREE and will be delivered directly to your inbox! Start today by claiming your copy.

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We’re excited to send you A How-To Guide: Brand Backbone, a step-by-step guide packed with actionable strategies to define your brand’s mission, build trust, and leverage data for growth.

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Receive a Free E-Book

Receive a free digital copy of my forthcoming e-book, “The Future of Marketing: Why Technical Analysis and Storytelling Eats Public Relations for Breakfast, Lunch, and Dinner” when you enroll in the online course.

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Purchase the Course

In this course, you'll receive a comprehensive understanding of how to build a resilient brand backbone using data-driven strategies. You'll learn actionable techniques for creating trust with consumers, producing evergreen content, and making impactful branding decisions that ensure long-term success.

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Dr. Christos A. Makridis, Founder

Christos serves as an Associate Research Professor at the W. P. Carey School of Business and Research Affiliate at the Global Security Initiative (both in Arizona State University), a Visiting Associate Faculty at University of Nicosia, a Digital Fellow at the Digital Economy Lab in Stanford University, a Non-resident Fellow at the Institute for Religious Studies at Baylor University, and Associate Faculty at the Complexity Science Hub, and an entrepreneur. He is the CEO/founder of Dainamic, the parent company of Dainamic Brands, which democratizes access to software and research tools for better decision-making, and also serves as a policy adviser in artificial intelligence and economics. Christos has published over 80 peer reviewed journal articles and over 300 stories in the media.

In addition to his ongoing portfolio of work advising companies and producing research, Christos previously led the cybersecurity and tech portfolio of the White House Council of Economic Advisers and held positions at Harvard Kennedy School, MIT Sloan School of Management, Datacamp, and the Foundation for Defense of Democracies. Christos holds a Bachelor's in Economics and Mathematics from Arizona State University, and dual Masters and PhDs in Economics and Management Science & Engineering from Stanford University.

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What People Are Saying

Dr. Makridis' track record speaks volumes.

"Christos is one of the most entrepreneurial and strategic young professionals I've met. He can take data that we've thought about for one application, and come up with (and execute on) ten new ones. Christos has been a productive and wonderful partner to work with to expand and deepen Gallup's footprint in thought leadership. I, and the whole Gallup tribe, look forward to continuing to work collaboratively in the years to come." 

Jon Clifton

CEO, The Gallup Organization

"Christos' incredible experience writing and publishing scientific research has given him an edge in all his writing, whether for organizations or news outlets, because there is a level of substance and authority that simply doesn't exist in the majority of published content these days.” 

 

Richard Miniter

CEO/Founder Zenger News and former Wall Street Journal Editorial Page Writer

Christos' keen analytical eye is regularly trained on virtually all of the most vital and complex hyper growth sectors of global society and its many marketplaces. His research, writing, and reporting sit at the intersection of the most nascent and disruptive technology, economics, policy, and culture, and he manages to synthesize his own singular research and data-backed perspectives expertly through the lens of history, always expertly contextualizing the new against the known tapestry of what has come before."

Jon Phillips
Founder and CEO of PhillComm Global

Enroll Now with a Money-Back Guarantee!

We are confident that our course will provide you with the knowledge and skills to excel in technical writing, but if you get into the first module and realize it's not for you, we offer a 90% refund.

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